Yuvraj Singh teams up with BNW Developments

Indian former cricketer Yuvraj Singh has announced a partnership with BNW Developments, a UAE-based real estate developer.

The two-time World Cup winner with Team India headlines BNW’s latest campaign titled “Against All Odds”. The campaign aims to focus on the message that success comes through determination and the courage to overcome challenges, drawing parallels with Singh’s own journey.

By bringing the 44-year-old on board as a face of its brand, BNW aims to find reliability and visibility in the UAE market as well as boost its sports engagement. This includes the BNW Legends Cup, an annual cricket tournament that brings together the broker community and features international cricketers.

On his new partnership, Yuvraj Singh commented:

“I’ve learned to trust my own instincts and create my own path. It’s about taking charge and winning on your own terms. This film is for anyone who’s been underestimated and proved people wrong – you got this! Working with Ankur and the BNW team was a great fit. They understand that you have to create your own path and make things happen.”

Dr. (CA) Ankur Aggarwal, Chairman & Founder of BNW Developments, added:

“BNW was founded on the belief of challenging the status quo. Coming from an unconventional background myself, and having built this journey by taking a path that was never expected or easily understood, I have always felt deeply connected to stories of self-made evolution. Partnering with Yuvraj Singh is about aligning with a standard of excellence that resonates globally, but it is also, in many ways, deeply personal. His journey of grit, reinvention, and rising beyond expectations reflects a mindset I resonate closely with. As we set new benchmarks for luxury in the UAE, Yuvraj’s journey of evolution serves as the ideal reflection of our ambition. We are here to show that when you take ownership of your path, you own the horizon.”