WWE announces partnership with The General Insurance

World Wrestling Entertainment (WWE) has announced a partnership with The General Insurance, a US provider of flexible auto insurance, bringing it on board as its first-ever Official Auto Insurance Partner.

The multi-year partnership will see The General Insurance enjoy prominent branding at high-profile WWE events and platforms, starting off with a brand campaign headlined by WWE star Rhea Ripley, followed by enhanced match sponsorships at WrestleMania 42 and SummerSlam, centre ring mat branding during both nights of WrestleMania 42, ring mat branding during episodes of Friday Night SmackDown, and custom social and digital content as well.

The partnership will also see the launch of the WWE Fan of the Year award Presented by The General Insurance, giving fans across the US a chance to win an all-expenses paid SummerSlam experience, including ring-side match tickets, backstage tour, and a meet-and-greet opportunities with WWE superstars.

Sana Shuaib, Senior Vice President, Partnership Marketing & Digital, TKO Global Partnerships, commented:

“Our partnership with The General allows us to connect with the WWE Universe in new and meaningful ways, and reflects our shared commitment to deliver for fans and customers alike when it matters most. We’re excited to unlock a new category with a best-in-class brand and create new content and experiences that draw fans closer to the action.”

Kale Sligh, Vice President of Marketing at The General Insurance, added:

“WWE has one of the most passionate fan communities in the world, and that kind of energy is something we’re proud to celebrate. This partnership reflects our broader brand evolution of building league-wide relationships and showing up in the moments and communities that matter most to our customers. We have always built our brand around giving people a break when they need it most, and the way the WWE Universe shows up for their favorite stars inspires how we will show up for them through unforgettable experiences, while connecting with both new and longtime customers in meaningful ways.”