WWE signs new partnership with The General Insurance

WWE has announced a new partnership with The General Insurance, who are providers of flexible auto insurance, with the latter joining the WWE as their first-ever Official Auto Insurance Partner on a multi-year agreement. The partnership will see The General Insurance have prominent branding high-profile events and platforms, strategically activating with a new brand campaign anchored by WWE Superstar Rhea Ripley, enhanced match sponsorships at WrestleMania 42 and SummerSlam, center ring mat branding during both nights of WrestleMania 42, ring mat branding during episodes of Friday Night SmackDown, and custom social and digital content as well. The partnership will also see the launch of the WWE Fan of the Year Presented by The General Insurance giving fans across the U.S.A a chance to enter to win a chance to win an all-expenses paid SummerSlam experience, including ringside match tickets, backstage tour, and a meet-and-greet with WWE Superstars.

Sana Shuaib, Senior Vice President, Partnership Marketing & Digital, TKO Global Partnerships, commented,

“Our partnership with The General allows us to connect with the WWE Universe in new and meaningful ways, and reflects our shared commitment to deliver for fans and customers alike when it matters most. We’re excited to unlock a new category with a best-in-class brand and create new content and experiences that draw fans closer to the action.”

Kale Sligh, vice president of marketing at The General Insurance, added,

“WWE has one of the most passionate fan communities in the world, and that kind of energy is something we’re proud to celebrate. This partnership reflects our broader brand evolution of building league-wide relationships and showing up in the moments and communities that matter most to our customers. We have always built our brand around giving people a break when they need it most, and the way the WWE Universe shows up for their favorite stars inspires how we will show up for them through unforgettable experiences, while connecting with both new and longtime customers in meaningful ways.”