Smartphone company POCO has teamed up with Team India all-rounder Hardik Pandya for the launch of its latest smartphone model: the POCO X6 Pro. The partnership sees Pandya headline the campaign film with the hashtag #TheUlimatePredator.
Created by marketing agency Media.Monks, the film sees Pandya showcasing how the POCO X6 Pro “reigns supreme in the urban tech jungle with unmatched performances and features”.
Himanshu Tandon, Country Head, POCO India, commented:
“Hardik Pandya is a name that resonates instantly with India; his never-give-up attitude, zeal, and enthusiasm align seamlessly with the DNA of the X series. We are confident that his personality will strike a chord with our audience and fans. Collaborations like this enable us to be a part of a cultural movement that deeply connects with the millennial and Gen Z audience.“
Kiran Ramamurthy, Chief Operating Officer, Media.Monks India, added:
“In this ever-evolving digital age, pushing the boundaries of cinema-grade production has become imperative. Smartphone marketing is constantly trying newer ways to captivate audiences, but most often the retention of such formulaic ads is low. With POCO, the end result is a visual spectacle with unparalleled artistic finesse, that fuels the desire to be part of the tribe and join the hype for the phone.“
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