Cricket News

Harmanpreet Kaur headlines new CEAT TVC campaign

India senior women’s national cricket team captain Harmanpreet Kaur is the face of CEAT’s new television campaign, titled “For The Game Called Road”. The campaign is for CEAT’s two-wheeler products.

Lakshmi Narayanan B, Chief Marketing Officer, CEAT Limited, commented:

CEAT has been passionate about cricket and as the cricket fever grips in – we all see cricket in every moment. ‘For The Game Called Road’ is Harmanpreet’s perspective of Indian roads and how she sees cricket at every turn and corner. It’s a light-hearted and fresh take of a rider on road seeing a parallel world of cricket. It’s CEAT’s way of paying a tribute to the sport and its fans.

Rohit Dubey, Executive Creative Director, Ogilvy, said:

On the face of it, it’s a safety and product story with metaphors from cricket. But if you look closely, it’s the story of learning from the young, entrusting them – with a senior male coach, confidently taking the pillion seat, we’re implicitly trying to break stereotypes as well. And when it comes to riding, Harmanpreet does it so affably, without a sense of malice towards the road, but a playfulness…we were pleasantly surprised with her performance. Having said this, none of it would have been possible without a strong marketing intent from team CEAT, which finally decided to bring its cricketing association to its communication forefront, reading the media landscape right and aligning all the vectors towards it. We’re positive that this will elevate the love for the brand.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Share
Published by
Aditya Chaudhuri

Recent Posts

UEFA Champions League 2024/25 Gameweek 4 Review

In this article, we take a look at all the action from Gameweek 4 of…

5 hours ago

One Position Every PL Club Need To Address This Transfer Window: Part-1

With less than two months remaining until the 2025 Winter Transfer Window, most Premier League…

23 hours ago

South Africa vs India 1st T20I: Preview and Predictions

Here's our preview for the first T20I of the 2024 India tour of South Africa.…

1 day ago

Bayer 04 Leverkusen Sponsors 2024-25

Following are the companies and organisations that serve as sponsors and brand partners to Bundesliga…

1 day ago

Australia vs Pakistan 2nd ODI: Preview and Predictions

Here are our preview and predictions for the second ODI of the 2024 Pakistan Tour…

2 days ago

Stake F1 Team Kick Sauber reveal Gabriel Bortoleto as second driver for 2025

Stake F1 Team Kick Sauber have announced that Gabriel Bortoleto will be taking the second seat for them…

2 days ago