Harry Kane and Declan Rice become ?URA ambassadors

Smart ring manufacturer ?URA has signed long-term partnerships with English footballers, Harry Kane and Declan Rice as the brand’s Global Brand Ambassadors. The two English players will use the Oura Ring 5 for accurate health sensing to help them stay focused, resilient and mentally sharp through the physical and emotional demands of the sport. The English men’s team’s captain and vice-captain will also use the Oura Ring 5 to help them with prioritising sleep and recovery.

Both will headlining marketing campaigns focused on the players’ readiness for the games. The two players are currently representing their country at the on-going FIFA World Cup 2026. 

Harry Kane, commented,

“At the highest level of football, I’ve always believed that preparation is not just what happens on the pitch, but what happens off it too. That’s why I’m excited to partner with Oura and use Oura Ring 5. Leading my country into this major tournament means every single percentage matters. When you’re competing on the world stage, knowing exactly when to push your body and prioritise recovery is key to securing those extra gains. With the personalised insights from my Oura Ring, I can track my performance and recovery in real-time and ensure I’m always ready to perform at my absolute best.”

Declan Rice, said,

“When you’re training and competing at the highest level, taking care of yourself in every aspect—physically, mentally and through recovery—is absolutely essential. That’s why this partnership makes so much sense. It’s a great product but it’s also helping me maximize my potential on and off the pitch. I have used the Oura Ring previously, but now it’s part of my everyday routine—it’s been a game changer.”

Doug Sweeny, chief marketing officer at Oura, added,

“Harry and Declan embody what Oura stands for in sport. They compete at the highest level, but they also understand that peak performance isn’t built through training alone—it’s shaped in the hours away from the spotlight, through sleep, recovery, balance, and knowing when to reset. The real competitive edge today isn’t simply doing more; it’s having the clarity to listen to your body and give it what it needs to perform at its best. That’s where Oura comes in, and why we’re so excited to partner with athletes who truly understand the power of recovery.”