England men’s national football team captain and FC Bayern Munich forward Harry Kane has signed a global partnership agreement with financial services firm Allianz.
The multi-year deal will see Kane act as a brand ambassador for Allianz and they will work together on various global marketing activations. Kane will work on promoting mental wellbeing initiatives and also financial literacy.
Allianz has an 8.33% stake in FC Bayern Munich and also holds the naming rights for their home ground.
Also read: Harry Kane’s endorsements, salary, and charity work
Speaking about partnering with Allianz, Kane said:
“Allianz is a worldwide brand, and I’m incredibly proud to be their global ambassador. Their commitment to excellence aligns perfectly with my own, and I can’t wait to see what we can achieve together.“
Bernd Heinemann, heading Group Strategy, Marketing and Distribution at Allianz SE, said:
“It is with great pleasure that we welcome world-renowned athlete Harry Kane to our brand ambassador program. Kane is a role model for many fans globally, particularly in Europe, the United Kingdom and Asia. As a new Allianz ambassador, Kane will help strengthen our brand appeal across all generations in the fan community – from younger, fully-digital fans to footfall-enthusiastic families – and encourage them to engage in sports and their personal finances.“
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