Football News

Heineken and UEFA renew partnership

UEFA has announced a partnership extension with Dutch brewer Heineken, with their association now set to last till 2027, as part of the European football-governing body’s 2024–2027 commercial cycle.

By continuing on till 2027, the UEFA-Heineken partnership will reach its 33rd year.

Heineken will continue to sponsor the UEFA Champions League, the UEFA Europa League, the UEFA Europa Conference League, and the UEFA Super Cup. It will also continue to present the UEFA Champions League trophy tour.

Heineken will also work with UEFA on various marketing campaigns, while also sponsoring the UEFA Women’s Champions League and the UEFA Women’s Euro. 

Aleksander ?eferin, President of UEFA, commented:

We are delighted to extend our partnership with Heineken, a company with such a well-established heritage in the world of sports. This new multi-year deal pinnacles an extraordinary relationship between two long-standing allies, lasting over a quarter of a century. Just like football and beer, our collaboration is a perfect match.”

Dolf van den Brink, CEO at HEINEKEN, added:

Football and beer have a special power to bring people together and create unforgettable social moments. That’s why we are thrilled to extend our sponsorship of the UEFA Champions League until 2027 as the competition takes on an exciting new format. This change means more matches and more opportunities to bring fans together and create incredible memories for supporters around the world.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Recent Posts

Can Manchester City qualify for the Champions League without Haaland?

Erling Haaland has been Manchester City’s goal-scoring sensation since his arrival from Borussia Dortmund in…

18 hours ago

IPL 2025 | Match 24: RCB vs DC | Preview and Predictions

Match 24 brings us a top of the table clash between the impressive Royal Challengers…

18 hours ago

IPL 2025 | Match 23: GT vs RR | Preview and Predictions

Can the Gujarat juggernaut continue? Match 23 of the 2025 Indian Premier League season brings…

18 hours ago

F1 2025: Bahrain Grand Prix Preview and Predictions

McLaren looking to answer back We had our first non-McLaren winner of the Formula One…

20 hours ago

Red Bull’s 2nd Driver Seat: A Poisoned Chalice

For nearly a decade, the Red Bull Racing second driver situation has stopped the team…

22 hours ago

Premier League 2024/25 Gameweek 31 Recap

After the midweek games post the international break, Premier League games were played again this…

2 days ago