Coco Gauff: Brand endorsements | Charity work

Here, we have a profile for American professional tennis player Cori “Coco” Gauff that details information about her brand endorsements deals and notable charity work.

Coco Gauff’s brand endorsements — Carol’s Daughter, New Balance, Head, Barilla, American Eagle Outfitters, Baker Tilly Wealth Management, Rolex, UPS, Ray-Ban • Meta, Bose, Microsoft, Autograph.io

Endorsements

Carol’s Daughter

In April 2024, natural hair care brand Carol’s Daughter announced a multi-year partnership agreement with Coco Gauff.

The partnership aims to “uplift Black beauty for a powerful new generation”. Carol’s Daughter is also Gauff’s first beauty brand sponsorship.

New Balance

After sponsoring the likes of Milos Raonic, Sorana Cîrstea, Danielle Collins and Heather Watson, New Balance roped in Coco Gauff at the age of 14 in 2018.

After winning the French Open Juniors title, Alessandro Barel Di Sant’Albano, Gauff’s agent from Team8, confirmed to CNN that it was the first endorsement contract she had signed. Her team of advisors had received several endorsement offers for Gauff, but turned them down to give her time to focus on her tennis career first.

Head

By the age of seven, Gauff’s parents decided that they needed to move south to further their daughter’s chances of making it big in the world of tennis. She was taken to Rick Macci’s academy, the coach that unearthed the Williams sisters at the age of 10.

It was at this point that Gauff developed a liking for the Head 360 Speed MP racquet, and by the time she entered the ITF circuit, Head had officially roped her in with a racquet sponsorship deal.

Barilla

Shortly after Gauff made her senior debut in the 2019 Miami Open, Barilla Group, an Italian pasta company, signed an endorsement deal with her. Alongside tennis great Roger Federer and skiing champion Mikaela Shiffrin, Coco joined an elite group of sportspersons sponsored by Italy’s largest pasta chain.

“Passion, dedication and fair play are values that inspire Barilla’s way of working. They are fundamental qualities that we also look for in a sports personality,” said Luca Barilla, Vice Chairman of Barilla Group, when speaking about getting Gauff on board. “We extend our warm welcome to Cori, an emerging star of American tennis, and we hope that she will be able to continue to interpret this spirit in the best possible way”, concluded Barilla.

American Eagle Outfitters

American Eagle Outfitters, a clothing and accessories retailer, roped in Gauff as a sponsored athlete in 2022.

Following the deal, the former World No. 3 also starred in the brand’s “Spring Members Always” campaign alongside actor and musician Joshua Bassett, actors Madelyn Cline, Maitreyi Ramakrishnan, Michael Evans Behling, and American songwriter and YouTuber MXMToon. 

Baker Tilly Wealth Management

Baker Tilly Wealth Management, a Chicago-based advisory, tax and assurance firm, on-boarded Gauff as a brand ambassador in January 2023. 

Rolex

Swiss luxury watchmaker Rolex also has a brand endorsement deal in place with the 2023 US Open champion. Following her triumph at the Arthur Ashe Stadium, Gauff donned the Rolex Oyster Perpetual Red Grape watch during the trophy ceremony. 

UPS

United Parcel Service (UPS), an American multinational shipping and logistics supply chain company, roped in Gauff as a sponsored athlete in May 2023. The company announced its association with her via the launch of its “Be Unstoppable” campaign. 

Ray-Ban • Meta

Ray-Ban, a brand of luxury sunglasses and eyewear by Bausch & Lomb, and Meta, formerly Facebook Inc, a provider of social networking, advertising and business insight solutions, jointly roped in Gauff in November 2023 to promote their new smart glasses, which allow users to capture and share their life moments with ease. 

Bose

American audio equipment manufacturing company Bose tied down Gauff as a sponsored athlete in March 2023.

In August 2023, the audio equipment company launched an ad for its “QuietComfort Earbuds II” product, which featured Gauff. 

Microsoft

American multinational tech company Microsoft roped in Gauff as a sponsored athlete in August 2020. 

Microsoft’s multifaceted deal with Gauff is centered on both analytics and education. On the data front, Microsoft has partnered with SIMI US Motion for a new suite of biometric tools to analyse Gauff’s performance and mechanics. High-speed cameras produce extensive data which is processed on Microsoft’s Azure platform. Gauff’s partnership with Microsoft Store, meanwhile, aims to raise awareness about the brand’s educational resources.

Autograph.io

Autograph.io is an NFT platform that brings together iconic brands in sports and culture to create unique digital collections.

In May 2022, Gauff paired up with the platform to launch her first NFT collection. 

Notable Charity Work

• In 2019, Gauff joined hands with other tennis stars to raise money for the benefit of the Bryan Brothers Foundation.
• In 2019, Gauff announced that she would be participating in a December tennis exhibition event with Kevin Anderson and the Bryan Brothers in Boca Raton, Florida. The event was staged to help the likes of First Serve, Ocean Conservancy and Dezzy’s Second Chance Animal Rescue.
• During the COVID lockdown, Gauff accepted the “All In Challenge”, joining the likes of Kim Kardashian, Justin Bieber and Drake in a virtual fundraiser. All the proceeds went to Feeding America, Meals On Wheels, World Central Kitchen and No Kid Hungry.