HP joins Ferrari as Title Partner

Ferrari has announced a multi-year title partnership agreement with HP Inc, which covers the Ferrari Formula One team, the Ferrari Esports team, and Ferrari Driver Academy. 

The partnership will see the F1 team re-branded as “Scuderia Ferrari HP”, who will also be deploying “advanced HP technology and services, including adaptive PCs and devices, collaboration products and services, and printing capabilities, to help accelerate performance on and off the track”.

The HP logo will also be present on the Scuderia Ferrari race car starting with the 2024 Miami Grand Prix and also on the Ferrari Esports and F1 Academy cars. 

Benedetto Vigna, CEO, Ferrari, commented:

“Our founder passed on to us his continuous will to progress. From this stems our drive to innovate on the road and on the track, as well as our commitment to a sustainable future, from carbon neutrality to the education of the younger generation. In HP we have found the same values, which make it an ideal partner. We look forward to starting our collaboration and facing new opportunities and challenges together.“

Enrique Lores, CEO, HP Inc, added:

“With technology, performance and exceptional craftsmanship fuelling the future, the partnership between HP and Ferrari is a natural fit. Both brands are built on rich histories that have endured the test of time. Through this unique collaboration, we also have an opportunity to reach new audiences, drive business growth, and create lasting impact for our shared clients and communities. Together we will leverage the global stage of racing to accelerate sustainable innovation.“