Lando Norris announced as Starburst ambassador

Reigning Formula One champion Lando Norris has been revealed as a brand ambassador for enterprise intelligence platform Starburst following a multi-year partnership agreement.

The two-year deal will see Starburst launch its “Ask. Know. Go.” campaign, which Norris will headline, aiming to connect the world of Formula One with the enterprise challenge of turning distributed data into trusted action.

On joining Starburst, Lando Norris commented:

“People often see motor racing at the highest level as being about reactions, but most of the performance comes from preparation and understanding the details. I’m constantly asking questions, looking for information, and trying to build the clearest possible picture before making decisions. Whether that’s racing, running a business, or working with a team, having access to the right information at the right time gives you confidence to act. That’s what stood out to me about Starburst and why I’m excited to partner with them.”

Justin Borgman, Founder and Chief Executive Officer, Starburst, added:

“Lando represents what happens when preparation, data, and split-second decision-making come together.

“That’s the challenge enterprises face with AI: ask the right questions, access the complete context behind the answer, and act before the opportunity passes. Starburst makes that possible by giving teams and AI agents governed access to data wherever it lives.”