ICC signs deal with Amazon

The International Cricket Council (ICC) has announced a four-year deal with Amazon, which will see Amazon Prime Video hold the broadcast rights for all the men’s and women’s ICC tournaments in Australia. 

The partnership will cover a total of 448 games until the end of 2027, which will include the ODI World Cups, the T20I World Cups, the Champions Trophy, the U19 World Cups as well as the World Test Championship final. Additionally, the ICC Qualifiers will also be streamed on the platform. 

Geoff Allardice, Chief Executive, ICC, commented:

“We are very excited to be entering a new four-year partnership with Prime Video for ICC cricket rights in Australia. The recently concluded Men’s Cricket World Cup has highlighted the interest and passion for ICC Events across the globe, and especially in Australia where cricket fans have enjoyed the recent success of their men’s and women’s teams. We look forward to working with Prime Video Australia to provide innovative coverage of world class cricket to more fans in Australia.“

Hushidar Kharas, Head of Prime Video Australia and New Zealand, added:

“Prime Video has worked to create a single destination for audiences to find new movies, live sports, and their favourite TV shows. We are always looking for ways to deliver more value to our customers and live sports is consistently one of their top requests. We are thrilled to be able to offer our customers the live broadcast of the Cricket World Cup included in their Prime membership. The Cricket World Cup is one of the most viewed sporting events in the world; the recently concluded edition was watched by hundreds of millions of people! Over the next four years, Prime members in Australia will be able to watch their favourite cricket teams and players compete for the game’s biggest prize, on demand, on the device of their choice—exclusively on Prime Video.”