Major League Soccer (MLS) club Inter Miami have announced a new multi-year partnership with Hyundai Motor America which will see Hyundai become the Official Mainstream Automotive Partner and an Official Partner of the club. Hyundai will also take up the role of a Founding Partner of the Miami Freedom Park and will have their branding across the Nu Stadium along with working with Inter Miami on various fan engagement activities and other community impact programs.
Hyundai will become the Entitlement Partner of the Hyundai Garage, a signature parking structure at Miami Freedom Park. Both the club and Hyundai will work year-round on an-focused initiatives, including original digital content, sweepstakes, matchday activations, and experiences.
Xavier Asensi, President of Business Operations at Inter Miami CF, commented,
“Great partnerships are built on shared values, and Hyundai’s commitment to progress and making a positive impact aligns with the vision of Inter Miami CF. As we continue to drive the growth of our Club and bring the vision for Miami Freedom Park to life, we are proud to partner with a global brand that has a longstanding reputation for looking ahead and challenging what’s possible. Together, we will deliver meaningful experiences for our fans, make a difference in our community, and continue moving forward.”
Randy Parker, president and CEO, Hyundai Motor North America, added,
“Hyundai is proud to partner with Inter Miami CF, one of the most dynamic and globally recognized clubs in soccer, as the team begins an exciting new chapter at Miami Freedom Park. Hyundai has long believed in the power of soccer to bring people together, and as a longtime FIFA partner, we are proud to build on the momentum of this summer of soccer alongside Inter Miami CF. Together, we have an opportunity to connect with one of the most passionate soccer communities in the country, engage fans in meaningful ways, and further our commitment to children and families across South Florida through Hyundai Hope On Wheels.”
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