Italian football club Inter Milan has announced a new partnership extension with fan engagement and rewards platform, Socios.com with the goal of enhancing the fan engagement activities with the club’s ecosystem. The partnership has been extended until 2028 which will see Socios.com continue on as the club’s Global Fan Token Partner. Since the launch of the partnership back in 2021, Inter Milan and Socios.com had launched the $INTER Fan Token which gives fans a chance to redeem tickets for official matches, VIP experiences, autographed merchandise, and exclusive content.
Giorgio Ricci – Chief Revenue Officer FC Internazionale Milano, said,
“The renewal of the partnership with Socios.com makes us particularly satisfied because it confirms the goodness of the path taken together, with the aim of putting the fans increasingly at the centre of the Inter world. The $INTER Fan Token, a central tool of this collaboration, has allowed our supporters over the years to experience the Nerazzurri passion in an unprecedented way, creating a direct and concrete link with the Club. For the coming seasons, these opportunities will not only be confirmed, but will be further expanded, so as to offer increasingly engaging and distinctive experiences to all our fans around the world.”
Alexandre Dreyfus – CEO Chiliz e Socios.com, added,
“Inter is one of the most iconic clubs in the world, and the continuation of this represents a natural step for us in Socios’ consolidation strategy in the Italian market, one of the most mature and receptive in Europe. At the same time, it confirms our positioning on a global scale as the reference platform for digital fan engagement. The $INTER Fan Token will continue to evolve as a dynamic asset, offering fans opportunities to participate and access, and the Club a direct and scalable channel to connect with millions of supporters around the world.”
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