This article contains information regarding the organisations enjoying a strong branding presence across Indian Premier League (IPL) franchise Rajasthan Royals’ (RR) physical and digital assets as their official sponsors and partners for the 2025 season.
The Rajasthan Royals roped in Gurgaon-based energy solutions provider Luminous Power as their Title Sponsor for another two editions ahead of the 2023 IPL season.
As per the deal, the Luminous Power logo features on the front of the Royals playing and training shirts.
The Luminous deal can reportedly be worth up to INR 40 crore, having fetched the team INR 15 crore during IPL 2023.
The two parties further strengthened their ties ahead of IPL 2025 in March 2025. As part of the deal, Luminous Power will work towards creating a greater momentum for their sustainability efforts and launching nationwide solar adoption initiatives.
Ahead of the 2023 IPL season, Mumbai-based tire manufacturer BKT (Balkrishna Industries Limited) signed sponsorship deals with seven teams in March 2023 to become their Official Tire Partner.
For the RR, BKT also acts as a Principal Sponsor, with its logo featuring on the back of the team’s matchday shirt.
NEOM, a futuristic planned megacity being built in northern Saudi Arabia, announced in March 2024 that it had been appointed as a principal partner of the Rajasthan Royals.
As per the agreement, the Royals sport NEOM branding on the chest of all their official team clothing. The partnership, currently set to run until IPL 2025, builds on the success of the project’s 2023 pilot programme, with this year’s initiative marking another step forward in NEOM’s commitment to nurturing a physically active and healthy society.
In July 2023, Red Bull became a principal partner of the Royals after announcing a “grassroots plans and innovation” partnership.
As part of the deal, the Royals have roped in mental conditioning coaches from Red Bull, while also using its grassroots cricketing ventures as a scouting hub.
Ahead of IPL 2024, the Rajasthan Royals inked a new sponsorship agreement with Reliance-owned Indian telecom giant Jio.
As part of the deal, Jio will continue acting as the principal partner of the Royals for the 2024 IPL season, with its logo featuring on the leading arm of the RR jersey.
Indian steel manufacturing firm Goel TMT renewed its partnership with the 2008 IPL champions in March 2023.
The current deal entails Goel TMT continuing on as an Associate Sponsor of the Royals until IPL 2025, with its branding featuring on both sides of the Royals playing trousers.
UBON, a Delhi-based electronics brand, announced a partnership agreement with the RR ahead of IPL 2023, joining their sponsorship portfolio as the Official Headgear and Audio Partner.
As per the agreement, UBON enjoys branding presence on the RR helmets and caps.
In March 2025, UBON announced a contract extension deal with the RR. As part of the collaboration, UBON’s logo will continue to appear on Rajasthan Royals helmets and caps, extending the brand’s strong link with one of the most exciting teams in the IPL.
JSW Paints, a subsidiary of the JSW Group, is an Indian paint company. JSW Paints partnered with the Rajasthan Royals and four other franchises ahead of the IPL season in March 2025. This association adds to the sponsorship portfolio of the team with an emphasis on creativity and vibrant branding.
The Mumbai-headquartered Indian fantasy sports platform serves as the designated fantasy sports partner to seven teams in the tournament, excluding the Kolkata Knight Riders, the Royal Challengers Bangalore, and the Lucknow Super Giants.
In February 2024, the Royals announced Jaipur-based Poornima University as their official university partner.
As per the deal, the university’s logo features on the RR caps and helmets. On-ground activations are also planned at the university’s campus in accordance with the agreement.
Olio Pizza from the house of Bengaluru-based F&B brand Curefoods announced its collaboration with the Rajasthan Royals in March 2025.
Olio will take centrestage at Rajasthan Royals’ home ground with a series of engaging stadium branding initiatives. Furthermore, Olio Dugout with Rajasthan Royals will debut as a flagship Rajasthan Royals-themed sports café ahead of the IPL season.
The RR-themed sports café will aim to serve as the hub for fans, featuring a dynamic ambience celebrating Rajasthan Royals’ legacy, an extensive co-branded menu curated for sports enthusiasts, a dedicated merchandise store for exclusive RR merchandise, engaging fan activations, and match-day watch parties.
In April 2024, amidst the 2024 Indian Premier League season, Indian multinational beverage and bottled water company Bisleri signed a partnership agreement with five IPL teams, including the Rajasthan Royals, to become their official hydration partner for the season.
In March 2024, Swiss watchmaker Movado signed a partnership deal with the Royals to become their official time partner for IPL 2024.
With this association, Movado aims to make deeper inroads in the country’s luxury market, banking on the popularity of the world’s biggest cricket league to enhance its customer base across India.
In April 2024, EaseMyTrip, a Delhi-based Indian online travel company, became the Official Travel and Experience Partner of the Rajasthan Royals for IPL 2024.
Kingfisher Premium Packaged Drinking Water from United Breweries Ltd, part of the HEINEKEN Company, announced its partnership with seven IPL teams this season as their official sponsors including the Rajasthan Royals in March 2025.
The partnerships will feature extensive brand visibility, stadium activations and unique fan engagements across RR’s home matches.
Amul Protein, a product division of Amul, an Indian dairy brand, signed a partnership agreement with the Rajasthan Royals in March 2025 as their official protein partner.
As part of the deal, fans and customers will get a 10% discount on Amul Protein products at the time of checkout when they use the RR10 coupon code.
Known for its transparency and focus on science-backed, effective skincare products, Minimalist is a Jaipur-based, direct-to-consumer (D2C) skincare brand founded in 2020. Ahead of IPL 2025, Minimalist and RR signed a new partnership agreement.
Str8bat is an enterprise that uses state-of-the-art IoT based technology to provide real-time, actionable insights to budding and professional sportspersons. Str8bat and the Rajasthan Royals have been working together since 2019.
FanCode Shop, the merchandising arm of FanCode, announced a long-term partnership agreement with the Royals in March 2023 to launch, build, and manage the RR Mega Store.
Ahead of the IPL season in March 2025, FanCode and Rajasthan Royals expanded their partnership to enhance fan engagement through exclusive content and official merchandise, according to a press release.
JetSynthesys’ Nautilus Mobile, renowned for its popular Real Cricket series, announced a partnership agreement with the Rajasthan Royals in August 2024.
The collaboration marked the introduction of a new, officially licensed mobile cricket simulation game that features the presence of Rajasthan Royals players and team branding.
The partnership includes the official logos of the team, the pink and blue team kits, and the players’ images, which will aim to indulge cricket aficionados in playing the game with a realistic look and feel.
Ahead of IPL 2024, Big Ant Studios, a Melbourne-based Australian video game developer, was roped in as an official partner by the Rajasthan Royals.
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This article contains information regarding the organisations enjoying a strong branding presence across Indian Premier…