This article contains information regarding the organisations enjoying a strong branding presence across the assets of the Rajasthan Royals (RR) as their official sponsors and partners for the 2025 Indian Premier League (IPL) season.
The Royals roped in Gurugram-based energy solutions provider Luminous Power as their Title Sponsor for two editions ahead of the 2023 IPL season. Since then, the Luminous Power logo has featured on the front of RR’s playing and training shirts.
In March 2025, the two parties further strengthened their ties ahead of IPL 2025. As part of the new deal, Luminous Power is to work with the Royals towards its sustainability efforts, launching nationwide solar adoption initiatives.
Ahead of the 2023 IPL season, Mumbai-based tyre manufacturer BKT (Balkrishna Industries Limited) signed sponsorship deals with seven teams in March 2023 to become their Official Tire Partner. The Rajasthan Royals were one of those teams.
For RR, BKT also acts as a Principal Sponsor, with its logo featuring on the back of the team’s matchday shirt.
NEOM, a futuristic planned mega-city being built in northern Saudi Arabia, announced in March 2024 that it had been appointed as a principal partner of the Rajasthan Royals.
As per the agreement, the Royals sport NEOM branding on the chest of all their official team clothing. The partnership is currently set to run until the end of IPL 2025.
In July 2023, Red Bull became a principal partner of the Royals after announcing a “grassroots plans and innovation” partnership.
As part of the deal, the Royals have roped in mental conditioning coaches from Red Bull, while also using its grassroots cricketing ventures as a scouting hub.
Ahead of IPL 2024, the Royals inked a sponsorship agreement with the Reliance-owned Indian telecom giant, Jio.
As part of the deal, Jio acts as the principal partner of the Royals, with its logo featuring on the leading arm of the their matchday shirt.
Goel TMT, an Indian steel manufacturing firm, renewed its partnership with the 2008 IPL champions in March 2023.
The current deal entails Goel TMT acting as an Associate Sponsor of the Royals until the end of IPL 2025, with its logo featuring on both sides of the Royals’ playing trousers.
UBON, a Delhi-based electronics brand, announced a partnership with RR ahead of IPL 2023, joining their sponsorship portfolio as the Official Headgear and Audio Partner.
In March 2025, UBON announced a contract extension with RR. As part of the new agreement, UBON’s logo continues appearing on the Royals’ helmets and caps.
JSW Paints, a subsidiary of the JSW Group, is an Indian paint company. It partnered with the Royals and four other IPL franchises ahead of the tournament’s 2025 edition. This association adds to the sponsorship portfolio of the teams with special emphasis on creativity and vibrant branding.
The Mumbai-headquartered Indian fantasy sports platform serves as the designated fantasy sports partner of several teams in the tournament, including the Royals.
In February 2024, the Royals announced Jaipur-based Poornima University as their official university partner.
As per the deal, the university’s logo features on the RR caps and helmets. On-ground activations are also carried out at the university’s campus in accordance with the agreement.
Olio Pizza, from the house of Bengaluru-based food and beverage brand Curefoods, announced its collaboration with the Royals in March 2025.
The partnership entails branding initiatives at Royals home games as well as the “Olio Dugout”, a flagship Royals-themed sports café that aims to serve as a hub for the team’s fan base, featuring an extensive co-branded menu, a dedicated merchandise store, fan activations, and matchday watch parties.
In April 2024, amidst the 2024 IPL season, Indian multinational beverage and bottled water company Bisleri signed a partnership agreement with five teams—including the Rajasthan Royals—to become their official hydration partner.
In March 2025, Kingfisher Premium Packaged Drinking Water from United Breweries Ltd, part of The Heineken Company, announced its partnership with seven teams for IPL 2025, including the Royals.
The multi-franchise agreement entails extensive brand visibility, stadium activations, and fan engagement initiatives.
Amul Protein, a product division of Indian dairy giant Amul, signed a partnership agreement with the Royals in March 2025, coming on board as their official protein partner.
As part of the deal, customers can avail a 10% discount on Amul Protein products at the time of checkout by using the coupon code “RR10”.
Minimalist is a Jaipur-based, direct-to-consumer skincare brand founded in 2020. Ahead of IPL 2025, it signed a partnership agreement with the Royals.
Str8bat employs IoT-based tech to provide real-time, actionable insights to budding and professional sportspersons. The cricket tech company has been working with the Royals as an Official Partner since 2019.
Human Mobile Devices, a Finnish mobile tech innovator, has been associated with the Royals as their Official Smartphone Partner since the 2024 IPL season.
In April 2025, HMD renewed its association with RR for the 2025 IPL season.
The partnership aims to enhance HMD’s brand visibility across the nation during the IPL, leveraging cricket’s biggest influencers along the way.
FanCode Shop, the merchandising arm of FanCode, announced a long-term partnership with the Royals in March 2023 to launch, build, and manage the RR Mega Store.
In March 2025, ahead of the IPL season, FanCode and RR expanded their partnership to enhance fan engagement through exclusive content and official merchandise.
JetSynthesys’ Nautilus Mobile, renowned for its Real Cricket video game series, announced a partnership with the Royals in August 2024.
The collaboration marked the introduction of a new, officially licensed mobile cricket simulation game featuring the Royals.
Ahead of IPL 2024, Big Ant Studios, a Melbourne-based Australian video game developer, was roped in as an Official Partner by the Royals.
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