Jasprit Bumrah named JadeBlue brand ambassador

Indian cricketer Jasprit Bumrah has been unveiled as a brand ambassador for menswear and lifestyle brand JadeBlue.

To kick off the partnership with the Team India pacer, the Ahmedabad-based company has unveiled the exclusive collection “JB X JB”, which includes formal, ethnic, and bespoke ranges.

On his latest partnership, Bumrah commented:

“Blue has always been close to me. First with India, then with Mumbai. I am delighted to represent JadeBlue; associating with the legacy brand is about connection for me… same city, same values, same initials. Personally speaking, fashion isn’t about pretending, it’s about being real. That’s what JadeBlue stands for, and that’s why this feels personal.”

Jitendra Chauhan, Chairman & Managing Director, JadeBlue, stated:

“For us, Jasprit isn’t only a cricketer, he’s someone who represents consistency, hard work, and individuality. That’s the same spirit JadeBlue was built on.”

Bipin Chauhan, Managing Director, JadeBlue, added:

“JB x JB is more than a partnership; it’s a coming together of two journeys that began in Ahmedabad and are now inspiring people everywhere.”