Lubricant firm Castrol has joined as an Associate Partner of the TATA Indian Premier League (IPL) 2023 following a partnership agreement with JioCinema, the league’s digital broadcast partner.
The partnership will see Castrol work with JioCinema on various fan engagement activities and use the platform to highlight its new brand persona. Castrol will also enjoy branding presence across various assets throughout the 2023 IPL season.
Jaya Jamrani, Vice President, Marketing, Castrol India, said:
“We are excited to partner with JioCinema for streaming the TATA Indian Premier League (IPL), one of India’s most prominent sporting events, for the latest season. This partnership gives us a great opportunity to showcase our refreshed brand identity, which reflects our commitment to investing in the future and creating new opportunities for growth and success.“
A Viacom18 spokesperson said:
“We are delighted to have Castrol on board as we begin our journey to offer viewers a never-seen-before presentation of the TATA Indian Premier League on JioCinema. Our focus for the TATA IPL is to elevate the consumer’s experience while streaming India’s favourite sporting event, and Castrol’s objective to unveil their new brand persona through this association syncs perfectly together.“
Castrol India released a statement, which read:
“With this association, the company continues its long legacy of sponsoring some of the world’s largest and most significant sporting events over the years, including the 2011 ICC Cricket World Cup.“
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