Juventus Football Club have announced a broadcast partnership with American video game company EA SPORTS.
The partnership will see EA SPORTS live-stream two of Juventus’ pre-season games, which will be played against French side Nice and Juventus Next Gen, the club’s reserve team. The two games are scheduled to take place at the Juventus Training Center and the Allianz Stadium, respectively, and will be live-streamed on EA SPORTS’ streaming platform. The partnership will also see EA SPORTS and Juventus work together on fan engagement activities.
As part of their pre-season preparations, Juventus are touring across Europe and Asia-Pacific, playing seven games across Switzerland, Belgium, Italy, Hong Kong, and Australia between July 18 and August 17, 2026.
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