Juventus FC unveil Jeep and Visit Detroit and front-of-shirt partners

Juventus Football Club have roped in Visit Detroit and US automobile brand Jeep as their new front-of-shirt sponsors on a multi-year deal.

Visit Detroit also comes on board as Juve’s Principal Destination Partner, while becoming the first “active CVB (convention and visitors bureau) to have front-of-shirt branding for a Serie A club.”

Jeep, meanwhile, returns to the front of the Old Lady’s shirt after a year’s gap, having been their front-of-shirt partner between 2012 and 2024. 

The Jeep and Visit Detroit logos will be present on the Juventus men’s and women’s first teams’ as well as Next Gen jerseys during domestic competitions, with Jeep serving as the sole front-of-shirt shirt sponsor for international events. 

Maurizio Scanavino, Chief Executive Officer, Juventus FC, said:

“We are proud to announce this prestigious sponsorship, featuring two partners with an international vision: Jeep, a historic partner with whom we have collaborated for over 10 years, and Visit Detroit, which joins us with great enthusiasm.  Both companies share similar values, including excellence, innovation, and a passion for sport. This partnership represents an opportunity for mutual growth, strengthening the club’s positioning to achieve new goals. We thank Jeep and Visit Detroit for their trust and are ready to embark on this new adventure.“