Former Indian Formula One driver and current F1 pundit Karun Chandhok and Indian actor and model Milind Soman headline the latest campaign for global travel solutions company Samsonite.
Titled “Tested Like Samsonite”, the campaign celebrates the “individuals who have demonstrated immense strength and valour while facing life’s adversities”.
Chandhok promotes and showcases Samsonite’s Liteshock series, while Soman tests out the EVOA series. Both TVCs are present across various digital and social media platforms as well as outdoor spaces.
Anushree Tainwala, Executive Director — Marketing, Samsonite South Asia Pvt Ltd, commented:
“Samsonite products are more than just luggage; they are a testament to our commitment to quality and durability. This time, the brand is pushing boundaries by enlisting a stellar lineup of celebrities who will subject Samsonite’s diverse range of products to a series of extraordinary tests.“
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