KKR score 1 Finance deal

1 Finance joins as Official Sponsor.

Mumbai-based firm 1 Finance has been announced as an Official Sponsor of two-time Indian Premier League champions Kolkata Knight Riders.
Known for offering unbiased, qualified, and hyper-personalised advisory on one’s personal finances including but not limited to assets, liabilities, income, expenses, and insurance, 1 Finance will be hoping to reach out to a wider audience with the help of their visibility through their partnership with the Kolkata Knight Riders, who are one of the league’s most-followed teams.

Jeet Marwadi, Founder & Managing Director, 1 Finance, commented:
“IPL is the most awaited sporting event for the Indian audience and KKR’s passion reverberates throughout the heart of the entire nation. It is our honour to sponsor a team that is tenacious and keeps inspiring Indians across the country.
“Lessons from the fields of cricket also apply to individuals with respect to their personal finances. Any professional cricket player needs a coach, a fitness trainer, and a nutritionist. All of these are essential components to perform on the field. In the same way, to lead a quality life, it is important that individuals excel at their finances. 1 Finance is a reimagined consumer financial institution that offers qualified, unbiased, and hyper-personalised advisory on one’s personal finances. At 1 Finance, our vision is to align our interest with that of our stakeholders including our customers, co-workers, colleagues, qualified financial advisors, and the financial services industry at large. We will do this by aligning incentives for all parties, made possible by technology, and our unique business model.”

Venky Mysore, CEO & MD, Kolkata Knight Riders, stated:
“Our aim is to deliver value to the brands we associate with. This year 1 Finance makes their debut in the T20 league, and we are happy they chose KKR as their partners. We feel grateful that brands who join hands with us show immense confidence and trust in KKR’s ability to deliver. It’s always a pleasure to collaborate with partners that share our passion for the game and we look forward to having a great season together.”

Keval Bhanushali, Co-founder & Chief Executive Officer, 1 Finance, added:
“We are immensely proud and excited about the partnership between 1 Finance and KKR. It is thrilling to watch a passionate team persistently outperform in the IPL across all seasons. To go ahead only with the KKR team for an official sponsorship was a clear decision for us. We instantly clicked with the history of the team’s name that was derived from the original show called Knight Rider, by Universal Studios, portraying one of the first successful implementations of artificial intelligence. Similarly, we are leveraging modern day technology for the overall financial well-being of individuals through predictive and quantitative modelling. We truly feel connected to the KKR team for their sheer dedication and look forward to this alliance, intending to take it to much deeper levels in coming years.”

The Knight Riders have started their IPL campaign with a win over the Chennai Super Kings in the opening match and will be up against the Royal Challengers Bangalore next on March 30.