LaLiga announces OSHEE partnership extension

LaLiga, Spain’s topmost football division, has announced an extension of its partnership with OSHEE, a Polish isotonic drinks brand.

The agreement will see OSHEE work on activations and campaigns with LaLiga across physical and digital platforms to drive global visibility. OSHEE products will be present and distributed through more than 40 commercial partners across Spain, with the brand also launching a specific product portfolio designed for the Spanish market, which will include protein bars and energy drinks.

Jorge de la Vega, Director General of Business, LaLiga, commented:

“The extension of our agreement with OSHEE in Spain represents a very significant step within a partnership that already has a strong international dimension. We share a common vision of how to connect with fans through sport, innovation, and unique experiences that deepen the emotional bond with LALIGA. We are very pleased to continue growing alongside a brand with a clear international ambition and a firm commitment to sport.”

Jacek ?owigus, CEO of OSHEE Iberia, said:

“Spain represents a natural step in OSHEE’s international growth. As a brand born in Poland but developed with global ambition, we have always been tied to sport and an active lifestyle. Our goal is to offer high-quality hydration solutions for everyone — from professional athletes to people who embrace an active daily life. Our partnership with LALIGA gives us a unique opportunity to bring this philosophy to one of the most passionate football markets in the world.”