LALIGA signs new deal with Fastly

LALIGA, Spain’s professional football association, has recently announced a new partnership with global edge cloud platform, Fastly. The partnership will see both join forces to develop technical solutions to address the illegal streaming of live sports, with focus on LALIGA’s games. Fastly has created a targeted, intelligent detection system that leverages AI and proprietary content signals to identify illegal streams in real time. Both are also working with other technology companies, publishers, and regulators to develop software solutions and best practices that quickly detect and disable unauthorized streaming.

Javier Tebas, President at LALIGA, commented,

“At LALIGA, we have succeeded in reducing piracy of our streams in Spain by 60% during the 2024/25 season through a comprehensive, end-to-end strategy focused on legal, educational, institutional, and technological measures. This success is due in large part to our ecosystem of partners like Fastly, enabling us to continue exploring new and more effective ways to tackle piracy at its root. LALIGA remains firmly committed to putting an end to piracy, and achieving this goal requires the collaboration of all stakeholders working together.”

Kelly Shortridge, Chief Product Officer at Fastly, added,

“Unlike alternative approaches based on regional blocking, our strategy focuses on precision, letting fans enjoy the game while protecting content from abuse by criminals. At Fastly, we love co-innovating with customers to solve their thorniest challenges, and we look forward to continuing our work with LALIGA to help protect content owners around the world.”