LaLiga has announced a partnership agreement with online food delivery platform Uber Eats.
The three-year deal, set to run until the end of the 2026/27 season, will fully integrate Uber Eats into the league’s assets. UberEats will also take up the role of the sponsor of the “Giveaway of the Matchday” and work on various fan activities to provide fans a chance to win exclusive experiences, benefits, and official LaLiga merchandise.
Speaking about the Uber Eats deal, Jorge de la Vega, Chief Executive of LaLiga, commented:
“The alliance with Uber Eats is a natural partnership for us, the gastronomy-football combination is and will be one of the keys to this sport in Spain.“
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