LaLiga has announced a new partnership with Iberia Airlines, which becomes an Official Sponsor of the league in Latin America.
The partnership will get underway from the start of the 2023/24 season and include different activations, events and content for the Latin American LaLiga fans.
Also read: LaLiga announces revolutionary EA Sports partnership
Javier Tebas, President, LaLiga, said:
“We are delighted to collaborate with such a solid company as Iberia which shares the same values as LaLiga. We both have the goal to keep growing in Latin America, mostly due to the cultural proximity that unites us. Through soccer and aviation, we will be able to transmit experiences and emotions to all our fans to enjoy the best of LaLiga.“
Fernando Candela, Iberia Airlines‘ President and Chief Executive, added:
“Connecting people with the world is Iberia’s essence, and through this agreement, we will be able to bring the enthusiasm and excitement of Spanish soccer to Latin America. This sport has shown that it is a meeting point between both cultures and together with LaLiga, we want to continue building the bridges that connect both regions.“
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