LaLiga has announced a new partnership with Iberia Airlines, which becomes an Official Sponsor of the league in Latin America.
The partnership will get underway from the start of the 2023/24 season and include different activations, events and content for the Latin American LaLiga fans.
Also read: LaLiga announces revolutionary EA Sports partnership
Javier Tebas, President, LaLiga, said:
“We are delighted to collaborate with such a solid company as Iberia which shares the same values as LaLiga. We both have the goal to keep growing in Latin America, mostly due to the cultural proximity that unites us. Through soccer and aviation, we will be able to transmit experiences and emotions to all our fans to enjoy the best of LaLiga.“
Fernando Candela, Iberia Airlines‘ President and Chief Executive, added:
“Connecting people with the world is Iberia’s essence, and through this agreement, we will be able to bring the enthusiasm and excitement of Spanish soccer to Latin America. This sport has shown that it is a meeting point between both cultures and together with LaLiga, we want to continue building the bridges that connect both regions.“
With the number of teams in the race for the Playoffs beginning to diminish with…
The Women’s National Basketball Association (WNBA) has announced a new multi-year partnership with Amazon Web…
UK-based provider of fixed and mobile telecommunications and related secure digital products, solutions and services,…
From emerging as the most successful franchise of the 2010s – with five IPL titles…
Professional footballers in the modern era are not just athletes but multi-millionaires whose earnings goes…
FIFA has announced a long-term partnership expansion of their agreement with online sports retailer Fanatics…