Leeds United expands BOXT partnership

British smart home systems installer, BOXT has been announced as the Principal Partner of Leeds United, following a partnership expansion agreement.

As Principal Partner, BOXT’s logo will be present on the Leeds United men’s and women’s playing kits and also on the academy and replica shirts for the adults and juniors. BOXT will also work with Leeds on a host of partnership activations, digital campaigns and fan engagement activities as well.

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Paul Bell, Executive Director at Leeds United, stated,

“We are thrilled to expand our partnership with BOXT and look forward to seeing their branding feature across all of our playing and replica kit for the new season. It’s the first time in over eight years we have been able to brand all of the replica shirts with the same partner.  We pride ourselves on developing long term partnerships and we’re excited to build on the special relationship we have nurtured with BOXT to help support them in accelerating their growth plans, to become the leader in the UK domestic heating market and their plans to expand internationally.”

Andy Kerr, Chief Executive & Founder of BOXT, said,

“This is a really exciting partnership for BOXT and one we are delighted to be continuing as principal partner. We have always felt closely aligned to Leeds United and the fans.  As an innovative and ambitious brand, we look forward to a successful 12 months for both the club and ourselves, as we look to expand our product offering further into solar panels and battery storage solutions.”

Mel Butler, Executive Chairman & Founder of BOXT, added,

“BOXT’s concept was developed at Elland Road and it is incredibly special to see our logo on the front of the Leeds United shirt just six years later. We’ve been on an impressive journey so far and we see this partnership as a real symbol of our ambition to drive the business forward internationally.”