Leeds United teams up with North Defence

English football club Leeds United has announced a new partnership with military vehicle manufacturer North Defence, who will join the club as their Official Defence Partner. As Leeds United’s Official Defence Partner, North Defence will have branding across the club’s home ground at the Elland Road on home matchdays on the LED boards and other big screens. 

Phil Hardman, Partnerships Director at Leeds United Football Club, commented,

“We are excited to welcome North Defence on board as an Official Partner for the upcoming 2026/27 Premier League campaign, having previously worked with us as a Bronze Business Partner during the last season. It will be great to continue strengthening our relationship with everyone at North Defence, and we look forward to supporting them and helping them to build their brand where possible over the next year.”

Oliver North, Founder of North Defence, added,

“It’s a genuine pleasure to partner with the club that I’ve supported and cheered on at Elland Road since the mid-nineties. Many of our team of tradespeople, engineers and office workers have also been supporting Leeds through the highs and lows of the past three decades, so it’s personal to many of us. Under Leeds’ ownership, it is so clear to see their ambition and desire to partner with global brands whilst honouring and supporting local companies contributing locally too – especially through manufacturing – which many in Yorkshire see as a backbone for providing jobs and skills. The partnership is therefore a perfect one, and we look forward to marching on together into the new season.”