Liga F inks deal with Finetwork

The Primera División de la Liga de Fútbol Femenino, the topflight of professional women’s football in Spain (also known as Liga F), has signed a title sponsorship agreement with telecommunications company Finetwork. The three-year deal will see the league renamed as “Finetwork Liga F”.

The partnership will also see Finetwork work on numerous brand building projects with the aim of growing both brands.

Talking about the partnership, Manuel Hernández, CEO of Finetwork, commented:

“It is a real honour to support the F League, and share the same values ??such as teamwork, improvement, diversity and equality. With this sponsorship, and always at the side of our clients, we consolidate our commitment to society and to Spanish sport. We are sure that together, we will carry out innovative actions, full of emotion and entertainment that will reaffirm our brand strategy.“

Beatriz Álvarez, President, Liga F, added:

“It is a privilege to take this strategic step together and unite our brand with such an important company in the telecommunications sector. We will work together in our commitment to professional women’s football and we will grow together in our structure and in that of our clubs, managing to be at the forefront of new technologies. We will create many synergies, because we are not only united by a letter, ‘Liga F, F de Finetwork’, but also by a series of values ??that will be reflected in the competition such as humility, equality, overcoming and innovation.“

Finetwork also has sponsorship agreements in place with Fernando Alonso, Real Betis, Real Sociedad, Club Natació Sabadell and Recalvi Team. It is also a partner of the MIR Racing Team, who support young drivers on the path to the MotoGP World Championship.