Liverpool FC extend Coca-Cola partnership

Liverpool Football Club (LFC) have announced a multi-year renewal of their partnership with The Coca-Cola Company.

The American non-alcoholic beverage giant will thus remain an official partner of the English outfit. The partnership, covering both the men’s and women’s Reds, will see Coca-Cola continue working with Liverpool FC on fan-engagement activities, while also enjoying pouring rights at their home ground — Anfield — as well as at official LFC events.

Ben Latty, Chief Commercial Officer, Liverpool Football Club, commented:

“We’re thrilled to be extending our partnership with Coca-Cola, with a continued focus on enhancing the matchday experience at Anfield and expanding their support for LFC Women. Coca-Cola has helped us deliver some brilliant campaigns over the past few years, from unforgettable matchday activations to community-driven initiatives through LFC Foundation. With this renewed agreement, we’re looking forward to creating even more moments that celebrate both our men’s and women’s teams.”

Javier Meza, president of marketing, Europe at Coca-Cola, added:

“Liverpool Football Club stands as one of the most storied and influential clubs in world football, with a historical legacy and a passionate global fan base. We’re excited to continue sharing moments of refreshment and enjoyment with fans through our partnership with the club.”