Liverpool FC renew “FC” partnership with EA Sports

Liverpool Football Club (LFC) have announced a renewal of their partnership with EA Sports, which will see its football-simulation video game series “FC” remain the Official Football Simulation Game Partner of the Merseyside outfit.

The renewed partnership will see Liverpool and EA Sports continue to work on original content, digital activations, and fan experiences, with increased support for the Liverpool women’s team.

EA Sports will work together with Liverpool FC Women on content, including activity from the AXA Melwood Training Centre.

Ben Latty, Chief Commercial officer at Liverpool FC, said:

“We’re delighted to continue our relationship with EA SPORTS and extend a partnership that will now span more than a decade.

“Over that time, we’ve worked together on some brilliant campaigns and content, finding new ways for our supporters around the world to engage with the club through gaming.

“What’s particularly exciting about this next chapter is the opportunity to build on that even further. An important part of that is the increased focus on Liverpool FC Women. We want our partnerships to represent the whole club, and we’re looking forward to working with EA SPORTS to create more content and experiences around the women’s team.

“EA SPORTS has been a fantastic partner to the club, and we’re excited to continue building on what has already been a really successful relationship.”

James Salmon, Senior Director of Partnership Marketing at EA SPORTS FC, added:

“We’re incredibly proud to continue our long-standing partnership with Liverpool FC, a club defined by its history, global influence and one of the most passionate fan bases in world football.

“For more than a decade, we’ve shared an ambition to bring football and gaming closer together, and we’re excited to build on that relationship across the whole club and create even more meaningful connections with Reds around the world.”