UEFA extends partnership with Hisense

The UEFA has announced a new partnership extension with consumer electronics and home appliances brand Hisense, who will continue on as an Official Partner of the UEFA and will also serve as an Official Partner for the UEFA EURO 2028 tournament. The partnership extension sees UEFA and Hisense extend their long-standing partnership which kicked off back in 2016 and has covered the last four UEFA European Championships.

Guy-Laurent Epstein, Marketing Director, UEFA, commented,

“We are delighted to continue our partnership with Hisense for UEFA EURO 2028. Their sustained commitment to European football across four consecutive EURO tournaments demonstrates the strength of our relationship and a shared ambition to create meaningful experiences for fans. We look forward to working together to make the next EURO memorable.”

Catherine Fang, VP of Hisense Group and President of Hisense Global Commercial Center, said,

“Great partnerships are built over time, and our journey with UEFA reflects that belief. As the first Chinese sponsor of the UEFA EURO, over the past decade we have grown beyond pure brand sponsorship to become UEFA’s dedicated display technology partner, progressing hand-in-hand. Through cutting-edge technology and immersive experiences, we bring audiences closer to the thrill of football. Looking ahead, we are eager to write the next chapter together with UEFA, creating more meaningful moments for fans everywhere.”