UEFA extends Hisense partnership

The Union of European Football Associations (UEFA) has announced an extension of its partnership with Chinese consumer electronics brand Hisense.

Hisense will thus remain an Official Partner of the UEFA European Football Championship for its 2028 edition, making it the fourth edition of UEFA Euro covered by the Qingdao-headquartered company since first teaming up for the 2016 Euros.

UEFA Euro 2028 will take place across England, Ireland, Scotland, and Wales between June 9 and July 9, 2028, across eight host cities.

Guy-Laurent Epstein, Marketing Director, UEFA, commented:

“We are delighted to continue our partnership with Hisense for UEFA EURO 2028. Their sustained commitment to European football across four consecutive EURO tournaments demonstrates the strength of our relationship and a shared ambition to create meaningful experiences for fans. We look forward to working together to make the next EURO memorable.”

Catherine Fang, VP of Hisense Group and President of Hisense Global Commercial Center, said;

“Great partnerships are built over time, and our journey with UEFA reflects that belief.

“As the first Chinese sponsor of the UEFA EURO, over the past decade we have grown beyond pure brand sponsorship to become UEFA’s dedicated display technology partner, progressing hand-in-hand. Through cutting-edge technology and immersive experiences, we bring audiences closer to the thrill of football. Looking ahead, we are eager to write the next chapter together with UEFA, creating more meaningful moments for fans everywhere.”