Lotto teams up with Sania Mirza once again

Italian sportswear brand Lotto has roped in Indian tennis legend Sania Mirza as Brand Ambassador as well as Chief Advisor for Women’s Sports.

As brand ambassador, Mirza will be the face of the brand, while in her role as Chief Advisor, she will work with the brand to guide and enhance its women’s athleisure and sportswear ranges across footwear and apparel.

Lotto and Mirza go way back, with the brand having supported her at the start of her tennis career.

On her reunion with Lotto, Sania Mirza commented:

“Lotto believed in me at a time when I was still discovering my own voice as an athlete. Coming back now feels natural, not just as a player, but as someone who can help shape how women experience sport and movement. This role allows me to contribute beyond the court, and that makes this partnership deeply meaningful to me.”

Abhishek Ganguly, CEO, Agilitas Group, said:

“Sania represents what Lotto stands for, authenticity, confidence, and a way of engaging with sport that goes beyond results. She has always stood at the intersection of sport, culture, and community in India, shaping how a generation sees self-belief and individuality. This partnership reflects that shared philosophy.”