The Lucknow Super Giants have announced a partnership with Endura Mass, Cipla Health’s weight gain supplement brand.
Endura Mass comes on board as LSG’s Official Weight Gainer Nutrition Partner. The partnership will see the two work together to raise awareness about the benefits of weight gain via a 360-degree marketing campaign featuring packaging, digital, print, television, and OOH (out-of-home) activations.
On the deal, Vinay Chopra, CEO of the Lucknow Super Giants, commented:
“We are delighted to join hands with Endura Mass as our official weight gainer nutrition partner.Clean nutrition and peak physical performance are crucial for success in the highly competitive world of IPL cricket. This belief also aligns with the mission of Endura Mass to support the nutritional needs of the consumers looking to gain weight the right way.“
Shivam Puri, MD and CEO, Cipla Health, added:
“For over two decades, Endura Mass has been India’s most trusted weight gain solution. Rooted in science, our products are designed to support individuals on their journey toward a healthier lifestyle. Just as the team exemplifies performance on the field, Endura Mass is committed to empowering individuals with the right nutrition to achieve their goals. Through our association with the Lucknow Super Giants, we aim to inspire the audience and reinforce the importance of the right solution for peak performance, mirroring the ethos of our brand.“
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