The Lucknow Super Giants (LSG) have roped in personal care brand Vi-John as their Official Grooming Partner for the 2024 Indian Premier League season.
The partnership will put the Vi-John logo on the non-leading LSG trousers throughout the IPL season.
Vinod Bisht, CEO, Lucknow Super Giants, commented:
“We are proud to partner with VI John in the upcoming season. The brand represents confidence in a bold new generation – something that resonates well with the brand of cricket we wish to play.”
Harshit Kochhar, Business Director, VI-John Group, added:
“VI John as a company has a vision of Grooming India and a legacy of doing the same across six decades. With Lucknow Super Giants we have found a natural partner who has pan-India appeal and immense potential. We look forward to a robust season ahead and wish the best to the team.“
Ashutosh Chaudharie, general manager marketing, VI-John, added:
“It’s indeed a pleasure to partner with Lucknow Super Giants as the Official Grooming Partner. The team represents quality and performance in equal measure like our personal care range and has an impressive track record. The tournament allows us to take our product range to a younger and wider audience and showcase our proposition. We are excited to support Lucknow Super Giants as it plans for another successful outing and make the most of our synergy.“
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