Lucknow Super Giants announce SBI Life Insurance deal

The Lucknow Super Giants (LSG) have roped in SBI Life Insurance as their Lead Helmet Partner for the upcoming Indian Premier League (IPL) season.

The deal will put the SBI Life logo on the LSG helmets. With this partnership, the Mumbai-based life insurance company hopes to reach out to wider audiences, raise awareness regarding financial preparedness, and promote a “culture of protection”.

Ravindra Sharma, Chief of Brand, Corporate Communication, and CSR, SBI Life, commented:

“Our association with Lucknow Super Giants underscores the need for protection at a deep emotional level, emphasising on ‘Irradon Ki Suraksha‘ which recognises the need for individuals to cut out the noise and stay focused on their dreams. As a brand SBI Life provides the necessary impetus through insurance enabling individuals to stay focused on their dreams. Associating with a young and dynamic team like Lucknow Super Giants (LSG) allows us to reach millions of cricket enthusiasts, spurring conversations around the important role of insurance; thereby encouraging the larger populace to take progressive steps towards securing a financial future. As a nationally recognised brand, SBI Life foresees this collaboration as a way to synergize the world of cricket and insurance, emphasising the importance of protection both on and off the field.”