Launching a new ad campaign, Nestlé India’s instant noodles brand Maggi has teamed up with Indian professional wicketkeeper and batter Rishabh Pant.
The recently-released advertisement shows how the noodles brand adds life to friends’ shared moments. A variety of digital platforms are being used to promote the campaign, which was curated by McCann India.
Speaking on the new campaign, Rajat Jain, Head – Foods Business, Nestlé India, said:
“Cricket is not just a sport anymore, but a social occasion that brings together friends. MAGGI strives to be the perfect partner for the camaraderie between friends. We believe with cricket, Rishabh Pant and MAGGI we have the perfect recipe for enjoyable moments. We hope the campaign will bring a smile to everyone’s face and further deepen the connect between MAGGI & cricket.”
Rishabh Pant added:
“I am thrilled to be a part of the Match. MAGGI. Masala campaign. It brings together two of my most loved things – MAGGI & Cricket. The association enables me to be part of the cricketing world in a light-hearted way. The campaign aims to bring together cricket and MAGGI fans, providing an opportunity for them to relish the cricket moments while enjoying fun conversations.”
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