Major League Cricket (MLC) has roped in automotive brand Lexus as its Automotive Partner ahead of its second edition.
As per the agreement, Lexus will gain on-field and broadcasting visibility while also featuring on the official digital platforms of MLC.
The second season of MLC gets underway from July 5, 2024.
Also read: Major League Cricket (MLC) 2024 Sponsors
Vijay Srinivasan, CEO of MLC, commented:
“We are excited to welcome Lexus as the Automotive Partner of Major League Cricket. Their reputation for unparalleled luxury and commitment to their customers aligns perfectly with our vision for the league. Together, we look forward to delivering an exceptional experience to cricket fans across the nation.“
David Telfer, Head of Lexus Advertising & Media, added:
“Partnering with Major League Cricket offers Lexus the opportunity to reach a new diverse fanbase with a brand that shares an unwavering commitment to performance, customer experience, and their fans. We’re committed to growing with MLC during its second season to elevate the presence of the U.S. team and engage with new fans.“
Former Liverpool manager Jürgen Klopp was announced as the head-coach of the German National football…
The Hundred franchise Welsh Fire has signed a new partnership with sports betting platform Matchbook,…
Italian football giants AC Milan has recently announced a partnership renewal with cruise company MSC…
Formula One has announced that the Bahrain Grand Prix 2026 which was supposed to take…
English football club Coventry City has announced a partnership expansion with Genesis Employment, who will…
WWE has announced a new deal with broadcasting firm SiriusXM, who will collaborate with the…