Manchester City Football Club have announced a regional partnership with Vietnamese energy drink brand Wake-Up 24/7, roping it in as their Official Energy Drinks Partner in Vietnam.
The partnership aims to grow Man City’s presence in Vietnam, with Wake-Up 24/7 aiming to get worldwide visibility.
As per the agreement, Wake-Up 24/7 will work with City to launch co-branded products, which will feature City’s badge and images of star players Erling Haaland, Kevin De Bruyne, and Phil Foden. Wake-Up 24/7 will also enjoy LED advertising rights at the Etihad Stadium.
Kaitlyn Beale, VP of Global Partnership Sales at City Football Group, commented:
“We are pleased to announce our regional partnership with Wake-Up 247, as we welcome the brand to our extensive partner portfolio. The club has a passionate following across Asia, including in Vietnam, and we look forward to working with Wake-Up 247 on new and engaging ways to interact with our fans.“
Thang Truong Cong, CEO of Masan Consumer Holdings, owner of Wake-Up 24/7, added:
“We are thrilled to partner with Manchester City, an organisation that shares our commitment to continuously improving and embracing any opportunity. At Wake-Up 247, we are committed to inspiring consumers to embrace their challenges head-on, fuel their ambition, and push forward with determination. This partnership is a perfect match, as both Wake-Up 247 and Manchester City aim to inspire everyone to achieve greatness.“
Spain will be looking to put aside their disappointing opening-day performance against Cape Verde on…
This will be an exciting all-important Group F clash between Japan and Tunisia on 21st…
Ecuador will face World Cup debutants Curaçao in their second group stage game in Group…
Germany and Ivory Coast will face each other with the winner of this contest guaranteeing…
Spanish footballing giants Real Madrid have signed a partnership extension with skincare brand NIVEA MEN,…
Premier League club Tottenham Hotspur has signed a new multi-year partnership with global IT giants…