Manchester United FC ink deal with Parimatch

Manchester United Football Club have signed a multi-year partnership agreement with sports betting and gaming company Parimatch. 

The Limassol-based global operator thus becomes the Official Betting Partner of the club across parts of Asia and MENA regions. Parimatch will enjoy branding rights at Old Trafford through LED perimeter advertising during each of United’s home games. 

Parimatch will also offer fans of the Red Devils in the aforementioned regions various experiences, VIP tickets, and more.

Marc Armstrong, Chief Business Officer, Manchester United FC, commented:

“We are pleased to welcome Parimatch as a new partner of Manchester United in parts of Asia and MENA. Parimatch has an impressive record of working with leading sports organisations and we look forward to building a successful relationship that engages our fans in these key regions.“

Sergey Portnov, CEO of Parimatch, said:

“When we see greatness, we recognise it immediately. Manchester United represents everything we stand for – ambition, excellence, and an uncompromising drive to succeed. This partnership goes beyond business; it’s about joining forces with a club that commands respect across Asia and MEN. We build bridges where others see barriers. Together with Manchester United, we’re not just reaching fans – we’re creating experiences that will define how football partnerships should work.“