Manchester United Football Club (MUFC) have announced a partnership agreement with Qualcomm Technologies, which will see the latter become the Principal Shirt Partner of the United men’s and women’s teams.

The MUFC home, away, and third kits will feature Qualcomm Technologies’ semiconductor products brand, Snapdragon, which will also work with the club on various fan engagement activities over the course of the partnership.

Speaking about the Qualcomm agreement, Jean-Claude Blanc, Chief Executive of Manchester United FC, commented:

“The launch of our new home kit is an exciting moment before the start of every season and especially so this year as we welcome Snapdragon as our new principal shirt partner. While the shirt will be the most visible symbol of our collaboration, we are looking forward to using Snapdragon’s processors to enable ground-breaking experiences for fans across the globe, deepening their engagement with the football club they love.

“We always strive to push boundaries of what’s possible and we are excited to be partnering with a company at the forefront of innovation.“

Don McGuire, Senior Vice President and Chief Marketing Officer of Qualcomm, added:

“We are excited to expand on our existing collaboration with Manchester United and see the Snapdragon brand featured on the Manchester United kit. With 1.1 billion passionate fans and engaged followers around the world, Manchester United is one of the most celebrated names in global sport. As the Club’s new front of shirt partner, we aim to catapult the Snapdragon brand to new heights, building not only increased awareness, but also understanding and affinity for the role that Snapdragon plays in powering amazing experiences across billions of devices.”