Mandhana stars in latest A23 campaign

Multi-gaming platform A23 has released their latest A23 Cares campaign which features star Indian cricketer Smriti Mandhana. Mandhana headlines the campaign which showcases her in various aspects of her day doing different things before tiring out. An instructor tells her to take rest and reminds her that be it  in sport of gaming, balance is necessary. The campaign showcases how A23 helps players take breaks and has set restrictions for the players, creating a safe environment. 

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Smriti Mandhana, commented,

“It is crucial to understand the importance of taking breaks and allowing your body and mind to refresh, be it playing online or offline. I am optimistic to see a positive impact of the A23 Cares initiative on the online gaming community. With a number of platforms available at our fingertips today, it is important to choose the ones that truly care for their users’ safety and well-being.”

Gunnidhi Singh Sareen, VP of Marketing Head, Digital Works, said,

“A23 Cares is launched with an intent to further our focus towards being a customer-centric gaming platform. This one-of-a-kind campaign will not only hit the right chords with all sports and gaming enthusiasts but will also deliver a message central to our functioning. Of being in the sector for more than 18 years now, A23 has set self-regulating benchmarks to inculcate safe gaming practices across the sector. As a company, we have a long-term strategy to create even more value for our users through initiatives like A23 Cares.”