McLaren Racing have expanded their partnership with Web3 tech firm OKX, which will thus continue on as the Official Primary Partner of the British Formula One (F1) outfit.
The partnership expansion will see OKX get branding visibility on the side pods of the upcoming McLaren F1 race car, the MCL38.
Haider Rafique, Chief Marketing Officer, OKX, said:
“We are thrilled to be part of the new McLaren F1 Team campaign ‘Whatever It Takes.’ We love the spirit that McLaren is taking into the 2024 season and we are excited to see that elements from our co-designed livery from Singapore have been integrated in this year’s design. It feels like this will be a special year for McLaren and an epic one for our partnership as well.”
Zak Brown, CEO, McLaren Racing, said:
“Our partnership with OKX is going from strength to strength and we’ve delivered some fantastic fan activations last season. I look forward to building on that success through this expanded relationship, and to keeping the innovative and forward-thinking OKX brand front and centre in the fast-paced world of Formula 1.“
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