McLaren Racing have expanded their partnership with Web3 tech firm OKX, which will thus continue on as the Official Primary Partner of the British Formula One (F1) outfit.
The partnership expansion will see OKX get branding visibility on the side pods of the upcoming McLaren F1 race car, the MCL38.
Haider Rafique, Chief Marketing Officer, OKX, said:
“We are thrilled to be part of the new McLaren F1 Team campaign ‘Whatever It Takes.’ We love the spirit that McLaren is taking into the 2024 season and we are excited to see that elements from our co-designed livery from Singapore have been integrated in this year’s design. It feels like this will be a special year for McLaren and an epic one for our partnership as well.”
Zak Brown, CEO, McLaren Racing, said:
“Our partnership with OKX is going from strength to strength and we’ve delivered some fantastic fan activations last season. I look forward to building on that success through this expanded relationship, and to keeping the innovative and forward-thinking OKX brand front and centre in the fast-paced world of Formula 1.“
The Premier League Gameweek 32 returns after the international break and with the title-race and…
Match 18 of the 2026 Indian Premier League season brings us to the M.A. Chidambaram…
Match 17 of the 2026 Indian Premier League season brings us to the Eden Gardens…
Match 16 of the 2026 Indian Premier League season brings us to the Barsapara Stadium…
The Football Association (the FA) has announced a new multi-year partnership agreement with PepsiCo. The…
A massively struggling Kolkata Knight Riders will be desperate to have a performance that will…