McLaren Formula 1 team up with Iron Mountain

McLaren Racing have announced a partnership with Iron Mountain, a provider of information management services, bringing it on board as an Official Partner of the McLaren Formula 1 Team.

The Boston, Massachusetts–headquartered company will thus help the British team preserve their archival assets — “transforming previous historical assets such as pioneering blueprints and vintage film and photography into intelligent, dynamic content.”

Additionally, Iron Mountain branding will feature on the McLaren race cars, starting with the upcoming 2025 US Grand Prix, with additional branding touchpoints to follow both throughout the ongoing F1 season and beyond.

Nick Martin, Co-Chief Commercial Officer, McLaren Racing:

“Our fans are at the centre of what we do, and we are passionate about sharing our storied past with them. With the integration of Iron Mountain, we will be able to bring to life more of the team’s rich history for our fans and partners as we look to shine a light on the McLaren Racing brand.”

Greg McIntosh, Executive Vice President & Chief Commercial Officer, Iron Mountain, added:

“We are proud to partner with the McLaren Formula 1 Team, which embodies the spirit of innovation and high performance at Iron Mountain. Our AI-enabled digitisation solutions, will help to fuel new opportunities for success and transform McLaren Racing’s iconic heritage media – protecting these timeless assets for future generations, connecting them to fans and partners, and activating them to unlock value like never before.”