Formula 1 News

McLaren Racing team up with Monster Energy

McLaren Racing have announced a multi-year partnership agreement with energy drink brand Monster Energy, which will thus become an Official Partner of the team from the 2024 Formula One (F1) season onwards.

The partnership will put the Monster Energy logo on the McLaren helmets, race suits, caps and drinks bottles. McLaren Racing and Monster Energy will also work on several fan engagement activities. 

Also read: Formula One 2023 Team Sponsors: McLaren

Zak Brown, CEO, McLaren Racing, commented:

We are delighted to join forces with the iconic Monster Energy brand from next season onwards. Monster focuses on celebrating athletes through bold ideas and creating awesome content, so we can’t wait to explore ideas and find new ways to engage and entertain our fans.” 

Rodney Sacks, Chairman and Co-CEO, Monster Energy Company, added:

Monster Energy is proud to start this new chapter in its F1 journey with McLaren Racing. Monster is focused on enhancing fan experiences and partnering with a world-class team and its elite drivers to share our passion with F1’s global audience. We are planning some really exciting programs with Lando and Oscar and are excited to go racing together from 2024.

Staff

Recent Posts

Premier League 2025/26: Gameweek 35 Preview and Predictions

Here, we present our previews and predictions for all matches of Gameweek 35 of the…

4 hours ago

Virat Kohli launches Oakley’s Meta AI glasses in India

Oakley and Meta have joined forces with Indian cricketer Virat Kohli to launch their Performance…

8 hours ago

Cole Palmer teams up with Coca-Cola for FIFA World Cup 2026

England and Chelsea FC midfielder Cole Palmer has signed a multi-year partnership agreement with The…

8 hours ago

Inter Miami CF partner with Shift4

Inter Miami CF have roped in Shift4, a commerce tech company, as an Official Partner…

8 hours ago

Formula One signs multi-year deal with Marsh

Formula One (F1) has roped in Marsh as an Official Partner as well as its…

9 hours ago

PSG and Bayern Munich served up a Footballing Spectacle. And We Are Grateful for it.

Has everyone managed to regain their senses, gather their bearings, and catch their breath once…

1 day ago