McLaren Racing have announced a multi-year partnership agreement with energy drink brand Monster Energy, which will thus become an Official Partner of the team from the 2024 Formula One (F1) season onwards.
The partnership will put the Monster Energy logo on the McLaren helmets, race suits, caps and drinks bottles. McLaren Racing and Monster Energy will also work on several fan engagement activities.
Also read: Formula One 2023 Team Sponsors: McLaren
Zak Brown, CEO, McLaren Racing, commented:
“We are delighted to join forces with the iconic Monster Energy brand from next season onwards. Monster focuses on celebrating athletes through bold ideas and creating awesome content, so we can’t wait to explore ideas and find new ways to engage and entertain our fans.”
Rodney Sacks, Chairman and Co-CEO, Monster Energy Company, added:
“Monster Energy is proud to start this new chapter in its F1 journey with McLaren Racing. Monster is focused on enhancing fan experiences and partnering with a world-class team and its elite drivers to share our passion with F1’s global audience. We are planning some really exciting programs with Lando and Oscar and are excited to go racing together from 2024.“
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