Mercedes F1 partner with SAP

The Mercedes-AMG PETRONAS F1 Team have announced a new multi-year deal with SAP, which is set to come on board as an Official Team Partner, starting next year. 

SAP will be helping the team “accelerate operational efficiency and unlock new data insights to deliver performance gains.” Mercedes will also be using SAP S/4HANA Finance to use their resources more efficiently and stay within Formula One’s cost-cap restrictions.

Additionally, Mercedes will also use SAP S/4HANA Cloud, SAP Build and SAP Business Technology to enhance their cloud environment and gather data from different sources. 

Also read: Mercedes Formula One 2023 Team Sponsors

Julia White, Chief Marketing and Solutions Officer and Executive Board Member at SAP SE, commented:

“Formula One is one of the most technologically innovative sports in the world, where incremental gains yield significant results. Given the extreme conditions under which Formula One teams operate, motorsports provide a global platform to showcase skill and engineering excellence. But beyond the race day performance, there’s a lot going on behind the scenes. SAP is proud to partner with the Mercedes-AMG PETRONAS F1 Team to make sure its operations are as fine-tuned as its cars.“

Toto Wolff, CEO and Team Principal, Mercedes-AMG PETRONAS F1 Team, said:

“We are delighted to announce SAP as an Official Team Partner of the Mercedes-AMG PETRONAS F1 Team. We have a shared heritage and commitment to innovation and improvement which will meaningfully contribute to our on-track performance. SAP is a global leader in its field, and we could not think of a better partner to help us improve our efficiencies in 2024 and beyond.“

Richard Sanders, Chief Commercial Officer, Mercedes-AMG PETRONAS F1 Team, added:

“SAP has a long-standing history of brilliant partnerships with some of the best teams and leagues across elite level sport. We are proud to become the latest to join forces with one of the world’s leading companies. Their knowledge, expertise, and services will be vital in enabling greater efficiencies within the team.”