A global leader in vehicle lifecycle management, Solera has announced a multi-year partnership with German Formula One team Mercedes.
The partnership will see both companies work towards automotive innovation and also have the Solera branding present on the Mercedes Formula One team’s car, the left sleeve of the drivers, the pit crew overalls as well as the team clothing. Solera’s logo will also be seen on partner displays trackside, the team garage, and the Mercedes-Benz high-performance vehicle “Hot Laps Car” at one race during the upcoming 2023 season.
Darko Dejanovic, CEO of Solera, commented:
“Solera and the Mercedes-AMG PETRONAS Formula One Team share the same commitment to transform the automotive industry. That’s why we’re excited about this collaboration. It presents an opportunity to break new boundaries and inspire excellence on a global scale.“
Toto Wolff, Team Principal and CEO of the Mercedes-AMG PETRONAS Formula One Team, said:
“Data innovation, combined with the drive for ultimate performance through people, processes, and technology, are hallmarks of a successful business and team. We are delighted to welcome Solera to the team as a partner, not only due to their reputation as an industry leader but owing to our shared beliefs and values.“
Richard Sanders, Commercial Director of the Mercedes-AMG PETRONAS Formula One Team, added:
“It is fantastic to welcome Solera to our growing partner family. As leaders in our respective industries, there are many synergies between our two businesses. We are excited to begin our relationship and highlight the Solera brand to our global audience.“