Cricket News

MI London partner with BKT Tyres

The Hundred franchise MI London, formerly known as Oval Invincibles, have announced a partnership with tyre manufacturer BKT Tyres, roping it in as an Official Partner of their men’s and women’s teams.

As part of the deal, the BKT Tyres logo will be present on the leading arm of the teams’ playing shirts.

The upcoming edition of The Hundred, which will be the sixth edition of the 100-ball tournament, is scheduled to be held between July 21 and August 16, 2026. MI London come into the tournament as the defending champions of the men’s edition.

Oli Slipper, Chair of MI London, commented:

BKT are a committed supporter of sport around the world and we’re pleased to have their backing this summer as MI London take to the field at the Kia Oval. Just like our playing teams, BKT have shown that they put fans at the heart of everything they do and we’re going to work closely with them to celebrate everything that is great about cricket.” 

Rajiv Poddar, Joint Managing Director, BKT, added:

Ambition, global vision and commitment to excellence are the foundations of our daily work, values that sport embodies at its highest level. Cricket has always been a key pillar of BKT’s sports marketing strategy, and this partnership represents another important milestone in our willingness of strengthening our connection with fans around the world through one of the sport’s most exciting new platforms.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Recent Posts

Aston Villa partners with NordVPN

Premier League club Aston Villa has signed a new partnership with NordVPN who will join…

6 hours ago

Melbourne Stars inks new partnership with mycar Tyre & Auto

Big Bash League (BBL) franchise Melbourne Stars has announced a new multi-year partnership automotive services…

8 hours ago

Birmingham Phoenix team up with No Ratings Studio for new YouTube series

The Birmingham Phoenix have announced a partnership with the content producer No Ratings Studio and…

8 hours ago

Premier League 2026/27 Sponsors and Partners

Here, we look at the organisations enjoying a strong branding presence across the physical and…

1 day ago

Manchester Super Giants signs new deal with Firstsource

The Hundred franchise Manchester Super Giants, who are majority owned by Lucknow Super Giants' owners,…

1 day ago

Wales Football inks new deal with Levy

The Football Association of Wales (FAW) has announced a new long-term deal with Levy Merchandising…

1 day ago