Major League Cricket (MLC) side MI New York have announced a three-year partnership agreement with global professional services provider Accenture, which thus becomes the team’s Principal Partner.
As per the agreement, the Accenture logo will be present on the MI team’s jerseys during games as well as training sessions.
Accenture will also provide digital services and consulting expertise to the team to enhance performance both on and off the field through “innovative solutions and data-driven strategies”, offering their players and coaches the data analytics and smart tech to enhance performance and increase fan engagement,
Speaking about the MI New Yok deal, Jill Kramer, Chief Marketing and Communications Officer of Accenture, said:
“Cricket is the second most popular sport in the world and this is an exciting opportunity to innovate and grow the game in the U.S.” Kramer said. “This partnership will demonstrate how technology, including data and AI, can drive new experiences for players, coaches, team and fans.“
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