Major League Cricket extends Royal partnership

Major League Cricket has extended its partnership with Royal, a basmati and sona masoori rice brand.

The partnership, set to continue for a third consecutive season, will see Royal remain an MLC Signature Partner for the tournament’s 2025 edition. Royal will work with the league to elevate fan experiences through matchday activations and fan contests.

Additionally, Royal will also continue sponsoring the “Leading Run Scorer” award.

Justin Geale, Tournament Head, Major League Cricket, said:

“Royal has been an incredible partner since the inception of Major League Cricket, and we are thrilled to continue this relationship for a third season. Their commitment to delivering an authentic experience for fans, both through the game and their culinary offerings, reflects the passion and energy that drives MLC. We look forward to working with Royal to create even more memorable moments for cricket fans in 2025.“

Andrew Cops, Senior Vice President of Sales and Marketing at Royal, added:

“Royal is proud to continue our partnership with Major League Cricket for a third season, reinforcing our commitment to both the sport and the vibrant community that surrounds it. Cricket is more than a game—it’s a powerful cultural connection, and at Royal, we celebrate that by bringing the authentic flavors of home to fans across America. This partnership allows us to engage even more deeply with the cricket-loving community, enhancing their experience with the food and traditions they cherish. We’re excited for another season of unforgettable moments, both on and off the field.“