MLS scores Socios deal

Major League Soccer (MLS) has announced a multi-year partnership with fan engagement platform Socios.com, which will see the latter become the Official Fan Loyalty Partner of all MLS teams except DC United and Charlotte FC.
Through the partnership, Socios.com will aim to create an exclusive community for MLS fans, where they could come together to celebrate their love for the game and stand a chance to win unique experiences. Fans could also win various rewards if they correctly predict match outcomes and correctly answer questions in quizzes held by Socios.com. MLS will also work with Socios.com on fan interaction solutions. Socios.com will also be getting physical signage inventory at the matches.

Chris Schlosser, Major League Soccer, SVP of Emerging Ventures, commented:
“At Major League Soccer, our Emerging Ventures team is always looking for ways to apply the latest technology to provide North America’s youngest and most tech-savvy fans with new opportunities to be connected in a significant way to our players and clubs.
“We’re excited to continue our progressive approach to blockchain technology at MLS with Socios.com.”

Max Rabinovitch, Socios.com’s Chief Strategy Officer, added:
“Joining forces with MLS to explore what the best iteration of our blockchain-based fan engagement product will become is truly exciting.
“This partnership is going to have far-reaching positive impacts on our evolution and shed light on what the Socios fan engagement universe on the blockchain can be as a whole. MLS is the perfect home to begin that educational journey in North America.”

Earlier last month, Socios.com had scored a massive deal with 13 NFL teams to add to the already-existing 12 NHL teams and various NBA deals.