HELL Energy Drink has added Indian cricketer Mohammed Siraj to its sports portfolio of brand ambassadors.
The 31-year-old quick has become the second Indian cricketer after Shreyas Iyer to join the brand. As a face of the brand, Siraj will headline various HELL campaigns and be featured across its marketing material.
With this partnership, HELL Energy Drink aims to boost its credibility and reach out to wider audiences.
On his team-up with HELL, Siraj commented:
“I have always believed in giving my 100% on the field, no matter what the situation is. That mindset is what connects me strongly with HELL ENERGY DRINK. The brand stands for intensity, performance and pushing boundaries, values that I truly believe in. I am excited to be associated with a brand that celebrates consistency, persistence and giving your best every single time.”
Unnikannan Gangadharan, Director, Hell Energy Private, said:
“The brand sees Siraj as an embodiment of its DNA, fearless, relentless and deeply connected with today’s youth through his journey and on-field intensity.”
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